In this course students participate in a web-based business simulation game called The Fresh Connection. It engages participants in turning around a manufacturer of fruit juices. In teams of 4, participants will represent the functional roles of VP Purchasing, VP Operations, VP Supply Chain, and VP Sales. Participants will be confronted with various real-life, real-time dilemmas. Cross-functional understanding and collaboration are key components, as teams work together to turn the company around.
The course consists of two parts: Firstly, the supply chain simulation is done in 6 rounds, where each round takes one week. After the simulation has been finished, all groups write a paper about their findings and strategy. Both parts are considered for the final grading.
The course consists of two parts: Firstly, the supply chain simulation is done in 6 rounds, where each round takes one week. After the simulation has been finished, all groups write a paper about their findings and strategy. Both parts are considered for the final grading.
- Dozent: Kai Günder