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  1. Home
  2. SS25_Aktuelle Themen
  3. 06 Social Media und Wanghong (19.06.)
  4. Pflichtlektüre 2: Wang und Feng (2022), "Identity performance and self-branding in social commerce"

Pflichtlektüre 2: Wang und Feng (2022), "Identity performance and self-branding in social commerce"

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4.5 MB · PDF

Click Wang and Feng (2022), Identity performance and self-branding in social commerce.pdf link to download the file.
◄ Pflichtlektüre 1: Chen und Cheng (2023), "Achieving postfeminist ideals: a study of Chinese female wanghongs and their self-framing on social media"
Youtube: Getting Rich Off China's Webcam Livestreaming Industry ►

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