The goal of this course is to develop your understanding of Chinese consumers and markets. To this end, you will learn about different aspects of marketing in China – from consumer and marketing trends to branding and advertising. You will investigate specific cases and work with primary sources to deepen your understanding of the subject matter. At the end of the course, you will be able to critically discuss various aspects of marketing in China and apply relevant consumerism and marketing theories to the Chinese case.
- Dozent: Doris Fischer
- Dozent: Hannes Gohli
- Dozent: Jonas Lindner