General content: E-commerce is a highly relevant field for almost all types of companies. However, the e-commerce approaches and strategies applied by companies differ strongly depending on the respective firm context (e.g., in terms of industry, types of customers, types of products). In this seminar, students analyze the specific e-commerce strategy of a selected firm. In doing so, they evaluate the strategies’ current and future potential and make suggestions for improvements and for addressing future trends.

Specific content for SoSe 2020: In the light of the Corona crisis, it becomes even more evident for small and mid-sized firms to develop an effective e-commerce strategy to persist. This also applies to respective firms in the Würzburg / Mainfranken area. In this class, students will choose a small or mid-sized firm and develop a suitable and forceful e-commerce strategy for that particular firm.

An application to the course is mandatory until May 3rd - please see our website for details.
Admitted students will receive an access key to the WueCampus classroom.