Avsnittsöversikt

  • Today's a really flashy, extravagant lesson as we will be looking at jewelry, yachts, wine and all things bling. As requested we will be looking at the challenges China faces in overcoming country of origin effects to invest in high-end luxury industries. The two frameworks we will use in our examination are the aforementioned country of origin effects and the liabilities of foreignness; two theoretical concepts that help uncover hazards companies face when they invest in foreign markets. The firms we will be discussing are TTF (a high-end jewelry company from Shenzhen), Wanda's acquisition of the British yacht maker Sunseeker and examples of Chinese billionaires investing in French vineyards.